B&M Electrical Services - Google Ads Report

Performance Summary

Total Spend

$1,189.04

Clicks

430

Impressions

5,862

Leads

54

CTR

7.34%

Cost Per Click

$2.77

Cost Per Lead

$22.02

Campaign Breakdown

Campaign	Spend	Clicks	Impr.	Leads	CTR	CPC	CPL
Local Services Ads	$1,033.09	376	4,197	33	8.96%	$2.75	$31.31
Search \| EV Chargers	$84.84	12	219	4	5.48%	$7.07	$21.21
Search \| Homeowners	$40.15	7	254	0	2.76%	$5.74	--
B&M \| PMax \| Homeowners & EV	$30.96	35	1,192	17	2.94%	$0.88	$1.82
TOTAL	$1,189.04	430	5,862	54	7.34%	$2.77	$22.02

Top Performing Keywords

Keyword	Campaign	Match	Clicks	Impr.	CTR	CPC	Spend
ev charger installation cost	Search \| EV Chargers	Phrase	5	28	17.86%	$9.13	$45.67
electrical troubleshooting	Search \| Homeowners	Phrase	4	87	4.60%	$7.51	$30.02
240v garage outlet installation	Search \| EV Chargers	Exact	3	5	60.00%	$5.98	$17.95
nema 14-50 outlet installation	Search \| EV Chargers	Phrase	2	28	7.14%	$7.02	$14.04
home car charger installation	Search \| EV Chargers	Phrase	1	27	3.70%	$6.06	$6.06
electrical services near me	Search \| Homeowners	Phrase	1	50	2.00%	$4.11	$4.11
electrician	Search \| Homeowners	Broad	1	84	1.19%	$3.56	$3.56
electrician near me	Search \| Homeowners	Broad	1	26	3.85%	$2.46	$2.46

Account Changes This Period

      Campaign Criterion Changes (Nov 6)
      Campaign Criterion Created on B&M | PMax | Homeowners & EV (no field detail in API response)
Campaign Criterion Created on Search | B2B Commercial & Industrial (no field detail in API response)
Campaign Criterion Created on Search | EV Chargers (no field detail in API response)
Campaign Criterion Created on Search | Homeowners (no field detail in API response)
Campaign Criterion Created on Search | Homeowners (no field detail in API response)

    

Key Takeaways

Local Services Ads dominated the account, driving 87% of total spend ($1,033) and generating 33 of 54 leads at a $31.31 cost per lead.
Performance Max (Homeowners & EV) delivered the lowest CPC at $0.88 and 17 leads at just $1.82 per lead, making it the most cost-efficient campaign this week.
Search | EV Chargers produced 4 leads at $21.21 CPL with a strong 5.48% CTR. The keyword "ev charger installation cost" was the top spender at $45.67.
Search | Homeowners had the lowest CTR at 2.76% and generated 0 leads on $40.15 spend. "Electrical troubleshooting" drove the most impressions (87) but only 4 clicks.
Overall the account generated 54 leads at $22.02 per lead with a healthy 7.34% CTR across all campaigns.